Ithaca Group was commissioned to lay out what needed to be done to influence plumbers and electricians (high-risk groups) to consider asbestos risks.
Ithaca Group’s prior experience with ASEA and research into asbestos management best practice enabled us to home in on the relevant messages surrounding asbestos risks and communicate these clearly to plumbers and electricians.
A strategy for behavioural change addressing attitudinal and cultural issues in the target groups.
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